Ad Radar, Inc. and its subsidiaries and affiliates ("we", "our", or "us") is a software technology company that offers intelligent, data-driven marketing and advertising services and solutions to B2B companies to accelerate business growth ("Services").

The Ad Radar Privacy Policy describes the types of data we collect and explains how, why, and when we collect this data in order to provide our Services to Customers. References to "Customer(s)", "User(s)", or "You" in this policy refer to any business, brand, marketer, and/or advertiser who uses Ad Radar's Services. References to "End-user(s)" refer to any natural person who is contacted or targeted by Ad Radar's Services on behalf of a Customer.

This Service Privacy Policy also identifies what rights End-users have concerning data collection, such as the right to opt out of interest-based advertising (also referred to as targeted or personalized advertising). If you have additional questions, contact privacy@adradar.com.

Data we supply

Ad Radar's platform provides customers with the ability to acquire required data packs to execute effective marketing campaigns. The platform enables customers to identify new target accounts, key contacts within those accounts, and accounts that exhibit purchase signals or intent.

Such data is offered through a combination of partnerships with data service providers and data that Ad Radar collects through proprietary technology.

Where data partnerships are involved, Ad Radar has obtained valid licenses from data partners, and those partners have granted Ad Radar a non-exclusive, non-transferable, and revocable right to sell, market, and promote the data.

We aggregate personal information such as name, email address, and telephone number from publicly available and other sources, including:

  • Data partners
  • Company websites
  • Public corporate records (government filings, annual reports, commercial registrars and membership portals)
  • Government publications
  • Public press releases
  • Syndicated content
  • Event listings
  • News articles and magazines
  • Social media properties
  • Bidstream data
  • Inferred and predicted data using AI models
  • Information End-users submit to us

We do not intentionally collect sensitive personal information (such as health, biometric, or sexual orientation data) from third parties.

Notice, Choice and Onward Transfer

When an individual's business contact information is first added to data partner directories, the data partner sends an email notice. This notice describes that their information has been added, the types of information included and maintained, how it is used, and how it may be used by third parties to contact them.

Individuals may opt out of the directory by following instructions in that notification email.

Data Use and Restrictions

Upon subscription, users receive access to the data service with predefined extraction limits based on subscription tier. Data extracted from Ad Radar is solely for internal business purposes and is subject to the prohibitions and restrictions in this policy and to applicable privacy laws including GDPR.

Customers shall not use the Service or Contact Data to:

  • Violate applicable laws (federal, state, or international)
  • Violate CAN-SPAM, CASL, TCPA, or similar regulations
  • Promote illegal goods/services
  • Promote adult services, tobacco, illegal gambling, counterfeit/pirated goods, or securities/commodities violations
  • Defraud, deceive, or mislead anyone
  • Transmit defamatory, dishonest, obscene, sexually explicit, pornographic, vulgar, or offensive content
  • Promote discrimination, racism, harassment, or hate speech
  • Threaten or promote violence

Restriction on Use of Email Services

The following are prohibited and considered policy violations:

  • Sending from group distribution emails such as hello@ or marketing@
  • Omitting opt-out messages in commercial emails or failing to comply with applicable laws
  • Using fictional identities, pseudonyms, or aliases to send emails
  • Sending emails that generate unacceptable bounce rates
  • Sending emails that generate unacceptable spam/complaint rates
  • Transmitting material containing or linking to malware (virus, trojan horse, worms, or other harmful software)
  • Using Ad Radar's service with unsolicited or harassing messages, including unsolicited emails or phone calls

If you know or suspect policy violations, notify privacy@adradar.com. Ad Radar determines compliance at its sole discretion.

Additional Restrictions on Use of Data

Customers are prohibited from reselling, distributing, or creating derivative works from the Service or Data. Customers may not develop services, products, tools, datasets, or derivative works from the Data or Service, whether aggregated or non-aggregated, identified or de-identified.

Customers may not reverse engineer, decompile, or disassemble the Service (in whole or part).

Special Terms for European Data Subjects

Customers may request and receive Contact Data regarding individuals in the EEA, Switzerland, or UK ("European Data Subjects"), referred to as "European Contact Data". Such data may be used only:

  • (i) For reasonable and actual validation, hygiene, or updating of legally obtained customer databases
  • (ii) Pursuant to explicit consent from the data subject, sufficient for GDPR
  • (iii) For other lawful purposes based on legitimate interests in B2B context in compliance with GDPR and other legal requirements

When you receive or extract European Contact Data, you agree you are the data controller and Ad Radar is the processor under GDPR. You will obtain required consents (or establish another lawful basis), provide required data subject rights, and otherwise comply with GDPR and applicable European data protection laws.

You also agree not to provide Submitted Data regarding European Data Subjects unless legally sufficient consent has been obtained.

Where Ad Radar processes Customer Personal Data subject to GDPR or other European rules, the Ad Radar Data Processing Agreement applies. For EU, UK, Switzerland, and EEA customers, Standard Contractual Clauses attached to the DPA apply as safeguards.

Required Consumer Consents and Permissions

In certain jurisdictions, additional consents, notices, and permissions may be required for specific marketing or processing activities. Ad Radar has not obtained rights or consents on Customer's behalf. Customer is responsible for providing required notices and obtaining required consents.

Data Customers Provide to Us

Customers may provide CRM and relationship data (including names, email addresses, and company addresses) through:

  • Built-in integrations to CRM and Marketing Automation systems
  • Import routines using standardized exported data files

Customer data is enriched with up-to-date information and targeting information relevant to digital advertising.

Ad Radar processes Customer CRM Data solely as a processor to support that specific Customer's advertising and performance reporting. Ad Radar acts as processor for first-party data received from CRM, CSV, and websites. Customer is responsible for obtaining user consent before transmitting data to Ad Radar.

To maintain data isolation, each Customer's data is stored in separate, unconnected databases. We do not share one Customer's data with another.

Customers control what data they share and are responsible for compliance with applicable notice, disclosure, and consent obligations before transfer.

Data We Utilize to Provide Services

Ad Radar partners with providers for identity resolution, data enrichment, buying intent, and audience building. In each case, valid agreements and explicit permissions are maintained.

Data We Collect from End-users on Customer's Behalf

When customers activate tracking services, and where explicit End-user consent is provided, we may collect device/browser information while End-users visit customer websites to provide more personalized experiences.

From Cookies and JavaScript Tags

Ad Radar assigns unique identifiers to visitors on Customer digital properties to understand online journeys.

We use technologies such as session identifiers, web beacons, cookies, JavaScript tags, and related tracking mechanisms. Cookies are small files stored on visitor devices.

These technologies may improve End-user experience. End-users can reject cookies via browser settings, though some functionality may be limited. Cookies may also be used for marketing and quality improvement.

JavaScript tags may trigger first-party cookie events and customization/optimization behaviors.

Advertising Partners may also use cookies for purposes described in this policy.

Device Information

We may collect technical device/browser details, operating system, ISP, device type, language settings, referring/exit pages and URLs, and IP address. For mobile devices, this can include advertising identifiers (IDFA, Android Advertising ID) and other identifiers.

Location Data

We may collect non-precise geolocation inferred from IP (country, state, city, zip/postal code) to improve ad relevance.

Activity on Customer Digital Properties

We collect browsing activity including pages visited, timestamps, clicks/interactions, time spent, downloads, referrers, date/time access, links clicked, search terms, and related authentication/analytics usage data.

Ad Data

We collect data about ads served or attempted, including impression frequency, placement webpages, and engagement/click behavior.

Non-Cookie Technology

For visitors with IP addresses outside European territories, Ad Radar and some Advertising Partners may use non-cookie technologies to recognize browser/device for interest-based advertising, engagement analytics, campaign measurement, and fraud/misuse prevention.

Campaign Performance Data

We collect campaign performance information from advertising platforms.

Data from Advertising Partners

We may receive data used to match Ad Radar identifiers with identifiers used by other advertising ecosystem participants to support cross-browser and cross-device recognition and ad delivery.

Data from Audience Partners

We may collect additional end-user information from Audience Partners to support segmentation and audience modeling, including pseudonymous identifier synchronization ("ID/User Syncing").

How We Store and Secure Personal Data

Personal Data is stored on secure servers in controlled environments. We apply physical, technical, and organizational safeguards to prevent unauthorized access, use, disclosure, destruction, loss, or alteration.

How We Use Personal Data

As part of service delivery, we may disclose personal data to:

Service Providers

Third-party contractors, vendors, and providers who support hosting, enrichment, security, communications, advertising, billing, collections, and customer/technical operations.

Audience Partners

Hashed emails or pseudonymous identifiers may be shared for audience creation/modeling and segment creation for customers using CRM data.

Interest-Based Advertising

We may collect and share online activity and related data with advertising partners to deliver more relevant ads. End-users may opt out as described in the Opt-out section.

Reporting and Attribution

We provide campaign performance reports including traffic, impressions, clicks, conversions, and impact analysis. "Conversion" is defined by the Customer.

Disclosures for Legal or Similar Purposes

We may disclose Personal Information to:

  • Comply with legal obligations (court orders, subpoenas)
  • Protect rights, property, and safety
  • Enforce policies and contractual commitments
  • Prevent harm, loss, or support investigations/prosecution
  • Act in good faith where disclosure is necessary or advisable

Merger, Sale, or Asset Transfers

Personal Information may be disclosed or transferred in connection with mergers, acquisitions, financing, reorganization, bankruptcy, receivership, asset sales, or service transitions.

Data Retention

Retention periods depend on data type and processing purpose. After reasonable periods, data is deleted or anonymized; if immediate deletion is not possible, data is securely isolated until deletion is feasible.

We retain customer-provided Personal Data while legitimate business needs exist, including legal compliance, dispute resolution, and agreement enforcement. Customers may request earlier deletion by contacting privacy@adradar.com.

Customer CRM Data Retention

As processor of Customer CRM Data, Ad Radar retains such data until customer deletion request or contractual deletion terms apply. Specifically:

  • After service termination: deleted within 90 days
  • Account suspended for 90+ days: deleted
  • No login for 365+ days, no product usage in past 30 days, and no media spend in past 30 days: deleted on day 366

Customers may request CRM Data deletion via privacy@adradar.com.

Mobile and Cookie Identifiers

Ad Radar-set cookies expire 12 months after last device access to a property using Ad Radar technology. New visits reset expiry. Mobile identifier expiry is controlled by the End-user device.

Browsing History Linked to Identifiers

Personal data linked to mobile/cookie identifiers (e.g., website visits, ad clicks) is deleted after 12 months.

Advertising Bidding Request Data

Bid request logs (e.g., identifiers, IP, domain URL, browser info) are deleted after 7 days. Bid response/display logs are deleted after 15 days.

Ad Display Data

Data related to ad display and engagement is deleted after 12 months.

Ad Radar Tracking Pixels and Visitor Consent

By default, Ad Radar tracking pixels disable web analytics and website personalization on customer websites where GDPR/CCPA mode is set to true.

These features are enabled per visitor only after programmatic communication of visitor consent to the tracking pixel.

Landing Page Analytics Measurement and Disabling

Where needed, Ad Radar Landing Page Analytics can be deactivated on a specific page without removing the pixel. A window property set to true disables data transmission by the Ad Radar pixel tag.

Website Personalization and Disabling

Website personalization can similarly be deactivated on specific pages without removing the pixel by setting the designated window property to true.

Opt-out

Under CCPA, California residents may opt out of sale of personal information. Under GDPR and related European laws, individuals in EEA, UK, and Switzerland may object to processing.

Subject to legal exemptions, End-users may request access, deletion, portability, restriction, and withdrawal of consent where consent is the legal basis.

Requests can be submitted to privacy@adradar.com. We validate requests and execute valid requests. If a request is invalid, we provide reasons and available resolution options.

For DPO-related contact, email privacy@adradar.com.

To opt out of interest-based advertising from participating companies:

  • Digital Advertising Alliance: https://optout.aboutads.info
  • AppChoices: https://youradchoices.com/appchoices
  • EDAA: https://youronlinechoices.eu
  • NAI: http://optout.networkadvertising.org/

How Ad Radar Adheres to GDPR

Ad Radar is committed to data protection and compliance with CCPA and GDPR. We provide End-users control over data including access and deletion rights.

Ad Radar functions both as:

  • Data controller (when assisting users in acquiring data)
  • Data processor (when communicating with prospects on Customer's behalf)

Grounds of Use of Contact Data for Legitimate Interest

GDPR permits processing when necessary for legitimate interests of controllers/processors/third parties, unless overridden by data subject rights and freedoms. This requires a balancing test.

Advertising Partners

Ad Radar works with platforms including Google Ads, Facebook Ads, X (Twitter) Ads, LinkedIn Ads, Amazon Advertising, and programmatic advertisers that operate with GDPR-aligned privacy controls.

Privacy policy links of advertising partners:

  • Google Ads: https://policies.google.com/technologies/ads?hl=en-US
  • Facebook Ads: https://www.facebook.com/privacy/policy/
  • X (Twitter) Ads: https://business.twitter.com/en/help/ads-policies.html
  • LinkedIn Ads: https://www.linkedin.com/legal/privacy-policy
  • Amazon Advertising: https://advertising.amazon.com/resources/ad-policy/eu-data-protection-and-privacy
  • Programmatic Advertising: https://www.stirista.com/privacy-policy/
  • Programmatic Advertising: https://www.thetradedesk.com/us/privacy

Changes to this Service Privacy Notice

We may update or modify this Privacy Policy at any time. Updated notices will be posted online with revised effective dates. Please review periodically.

Where required by applicable law, we will obtain consent before material changes become effective.

Contact Us

For questions about this Privacy Policy, contact privacy@adradar.com.